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Actual Startup Ideas



4 months ago

A business that lets people invest in the stock market without actually needing to buy shares.

1,548
2 years ago

As we reported last week, Blue Capital is building a “wage engine” for the gig economy that will help people figure out how to actually pay their rent.

260
3 years ago

A fake account that updates you on trending topics and stories that others are talking about, but are too boring or too niche to actually care about.

235
2 years ago

“We pride ourselves on being one of the few VCs in the Bay Area that can actually speak the language of our portfolio companies, and we are happy to have the opportunity to learn Spanish and Portuguese.”

215
3 years ago

Microfinancing platform that uses a machine learning algorithm to do credit checks and a risk assessment in order to make sure the capital they lend is actually utilized. Microfinance is a $2.6 trillion industry where millions of people lack access to loans, and that’s where the startup wants to come in and help.

172
2 years ago

A self-storage company that provides monthly payment structures to make customers feel like they’re paying less in rent than they actually are.

163
1 year ago

A startup that creates and sells accessories that look like iPhones but are actually much simpler and cheaper versions.

163
3 years ago

A smart electric car startup that is working on creating a platform that makes battery charging more efficient, using AI to actually learn from the owner’s driving habits.

157
3 years ago

A tool to help you make music from a series of notes without actually playing them.

150
1 year ago

A startup that lets users take a photo of the actual item they want to buy and get an instant quote.

143
3 years ago

A startup for people who want to start a business, but don’t have the time or resources to actually do it. The app aims to provide education, mentoring, and a place where entrepreneurs can network.

142
3 years ago

An insurance-focused startup that collects data from drivers using their Android phones and then uses the data to sell insurance to them. It’s an insurance company that doesn’t actually write the policies.

141
1 year ago

A startup that connects a restaurant’s cooks with customers who want to eat at the restaurant without actually going there. The startup is building a restaurant’s online ordering system, delivery service, and payment system, with the goal of having customers order online, with their food coming directly to them.

137
1 year ago

The big promise of this startup is a way to make your company’s data more usable. The founders say they can help companies get their data out of spreadsheets and into a platform they can actually use.

136
3 years ago

A tool that helps you get all sorts of things done, like a virtual grocery store, virtual or actual clothing store, or virtual or actual license plates.

133
3 years ago

The company is centered around a new product called the “Activity Tracker”, which is actually a wristband with sensors that measure the wearer’s activity throughout the day. The wristband communicates with a phone that then records the data on the app. The data can then be synced with a HealthKit-enabled app for tracking progress.

127
3 years ago

In the US, 90% of people’s social media profiles use photos, but only 50% of those photos are actually being used for social purposes. A company that wants to solve the problem, BuildFace is a tool that uses facial recognition to curate a digital photo-portfolio, using contextual photos to augment a person’s personal brand.

122
3 years ago

Integrated system for tracking and managing real estate transactions for companies. The company works directly with the actual seller, so it can offer tax advice and other services.

119
1 year ago

This startup is building an app that can detect malicious IP addresses to help you scrub out fake emails and link them to the actual source. It’s a simple way of protecting your digital information from being spoofed.

117
3 years ago

The company is building something called “Zero-Effort”, which allows you to get a lot of stuff done at once without actually doing anything. When you get the app, you get a list of tasks that have been done for you.

115
1 year ago

In the next several years, traditional brick and mortar stores might start to be replaced by online shops, like Zara and H&M. But instead of going to an actual store and waiting in line, online shoppers can order and pick up products from home in mere minutes. Joy is building a way for online stores to connect with customers and handle inventory for them, giving shoppers with no employees the experience of shopping in person.

112
11 months ago

What sounds like a feedback app for designers, but it’s actually an app that helps people manage the paper work involved in starting a business.

110
2 years ago

A health app that helps people track their food intake from the point of purchase to the point of consumption, using a unique algorithm to allow users to get a sense of how much of their food they’re actually eating.

108
2 years ago

Someone that wants to sell you a guitar in exchange for your soul. (It’s not actually happening)

105
2 years ago

While all of these startups are doing great things, are they actually doing anything

96
2 years ago

Of course, that’s just a sampling. And some of these companies are still in the idea stage, so they might not turn into actual businesses. But this list shows that there’s a lot of revenue to be made building new tools for the online world. Now it’s up to entrepreneurs to decide what sorts of products to build.

93
2 years ago

A lot of startups ask for your email address, but few of them actually send you an email using it. Lab9 wants to be the company that helps you get emails from your favorite startups so that you can see what they’re working on and when they’ll be launching on their product.

89
2 years ago

A startup that wants to build a cloud storage service that’s actually useful. The company wants to build a storage system that’s useful for organizations, not just consumers.

85
6 months ago

A startup that wants to make sure that the data you collect from the devices you buy actually helps you make better decisions about them.

85
8 months ago

A way to actually see what’s going on inside the back of a truck when you order online.

82
2 years ago

A platform that allows a designer to prototype digital products for brands before the actual design is done

80
2 years ago

A startup that converts your expense reports into a simple, accurate, and painless monthly report that your boss will actually read.

79
2 years ago

A real estate startup that helps customers find the best value on homes. It’s currently testing a model where customers can set their own price and get paid 20% of the difference between that and the property’s actual value.

78
1 year ago

A financial management tool for people who want to stick to a budget. The company wants to help people use their credit cards to buy things they actually need.

78
8 months ago

A crowdsourced oral history platform for the victims of the Las Vegas shooting. The startup aims to give victims a place to share their stories, in the hopes that it can shed light on what actually happened that night.

78
1 year ago

This startup is building an API for API companies to build API integrations into their API. API integrations are a key part of growing an API-powered business by letting users access the API without actually running the API themselves.

77
1 year ago

Idea : A tool for managing relationships between people with similar interests. The company is building a platform to help people share interests with others, and it’s using data science to help people actually find each other.

76
1 year ago

The startup’s website says that it has “the best product”, but its pitch doesn’t give details about that product or what it’s actually doing.

76
1 year ago

Build a digital community for college students. The startup wants to be the go-to place for students to find roommates, find jobs, look for housing, and more. One of the most interesting parts of the business is that the startup is actually building their own apartment complex, with all the services and amenities that go with it.

76
1 year ago

A dashboard that helps companies monitor which customers have opened an account, and which they have actually paid.

75
1 year ago

A custom-built security system to protect mobile devices, with a team of designers and engineers that build the actual hardware and software. The startup is staffed by former Google employees and was spun out from Google to focus on security.

75
1 year ago

A startup that helps businesses create native ads. The startup provides services to help brands create ads that look like the real thing, but are actually branded content.

72
1 year ago

This startup is creating “predictive messaging” tools that allow people to get notifications, like when they have a doctor’s appointment, before they actually do.

71
1 year ago

A way for people to make money by sharing the things they already own. The founders say that with the average American household owning over 70% more items than they actually use, this is a $130 billion market that enables people to make money from the stuff they already own by selling it to others.

71
1 year ago

A platform that helps law firms and real estate agents sell homes that they didn’t actually list on the MLS.

70
2 years ago

A company that aims to help companies determine which labor-saving devices are actually more efficient and cost-effective for their operations.

69
1 year ago

A software suite that allows customers to watch their “spam” folders in real-time, allowing them to see which social media accounts are actually sending unsolicited messages.

68
2 years ago

Seems like the startup is building a lightweight, stylus-driven browser that looks like Chrome, but is actually built from scratch. The company is looking to make it a more natural way to interact with your phone’s browser, and create a more “personal” experience.

67
2 years ago

 A startup to help companies manage their intellectual property in a cohesive way. The company says they’ve done a lot of research and found that a lot of companies are spending a lot of time and money on this work that’s actually not that important.

67
1 year ago

A messaging platform to facilitate in-person meetings between people who never actually met before. It’s designed to streamline the matchmaking process by connecting people with similar interests, and to make it more efficient for those who like meeting in-person.

67
2 years ago

A mobile chat platform that lets you video chat with your friends. It actually built a mobile chat platform the same way it built the messaging platform, with no outside funding. It’s now in private beta after launching in December.

65
1 year ago

A chatbot that helps you find an apartment you can actually afford.

63
1 year ago

A self-driving platform that helps startups and early stage companies test their autonomous car software. It’s meant to let companies test autonomous car software in simulated environments, with data on how well their cars are handling situations they’d actually encounter.

63
2 years ago

One of the most popular products on Slack is the “Giphy Bot.” The bot allows users to search for GIFs, which are the popular Internet meme, and add them to their Slack conversations. Giphy is working on turning the bot into an actual application and is launching it in Slack users’ Slack-ified app stores.

61
1 year ago

A startup that makes it easier for small business owners to get insurance without actually having to do any work.

60
1 year ago

A company that works with universities to improve student outcomes and career outcomes. A student facing a financial crisis might get a loan from a university, in order to help them pay tuition. But if their grades don’t improve, they might not be able to pay it back. The startup’s platform helps universities track their students and make sure they’re on track to graduate and are actually paying back their loans when they graduate.

59
1 year ago

An insurance company that helps consumers with pet insurance by tying the policy to the pet’s actual collar.

58
1 year ago

A company that helps overcome the threat of a patent lawsuit from a patent troll. They’re working on a system to help you determine which patents you’re actually violating, and what it’ll cost to license them.

56
1 year ago

A startup that delivers food and groceries to people who are at home, not just those who can actually cook.

56
1 year ago

 A startup for weight loss and healthy eating  based on the idea that daily habits are more important than actual dieting. They have over 500,000 users and hope to launch in the UK and US.

56
1 year ago

A tool for users to “design better apps”. The app essentially does the same thing as a prototyping tool, but for app design. It essentially lets you create a mock-up of your app in a design app, then export it to an actual app to use.

55
1 year ago

A new take on the smartphone app, this startup is eliminating the smartphone app and replacing it with a digital card. The company wants to build a card that looks like a plastic card but is actually a virtual payment card. Customers would buy the card and then use that to pay for things. They’re called “seamless payments.”

54
1 year ago

A company that provides a way to certify that a driver is the actual driver of a car and not a fleet driver. This can help reduce insurance fraud and provide a safer ride.

53
1 year ago

A startup that makes the process of buying and selling gift cards more efficient by helping retailers that don't have an actual point of sale system.

53
1 year ago

A Target-like store that sells clothing and food that is actually made in the US, not just imported. It’s not a direct competitor to Nordstrom or Macy’s.

52
3 months ago

 A new type of digital wallet, one that puts the focus on the actual product being bought. Viva Wallet is a loyalty card for products and services that can be used to pay with bitcoin.

48
1 year ago

Telematic is an online distribution platform that turns any online-based seller into an actual physical retail store. It’s a bit like Overstock or Ebay or Amazon, but instead of buying an item through an online-based website, you can actually buy the item in a physical store. The company was founded in 2016.

47
1 year ago

A startup building a customer relationship management platform for small businesses based on the idea that business owners spend more time servicing customers than they do actually doing their own work.

45
1 year ago

A software startup that helps people save money by switching their energy provider. It doesn’t actually provide energy, but helps people find deals on the market. It has a consumer-facing site, but its backend is handled by a network of “energy brokers”.

45
1 year ago

This startup helps companies manage the entire process of purchasing a car, from the initial research to the actual purchase.

45
7 months ago

A company that is building a platform for online freelancers and agencies to accept payments. Since the company only accepts payments via PayPal, it’s actually a PayPal competitor

43
9 months ago

A startup that helps you see the difference between what doctors are prescribing and what actual patients in the US are taking. The startup is moving from the US to Europe, and will also be working with doctors to get access to medical records.

42
9 months ago

This startup is building a “mobile app for cars that actually gets safer”, offering a sensor and driver monitoring platform that can warn drivers of things like speed limits and drunk driving.

42
4 months ago

A company that helps small businesses get financing with less paperwork and a full reserve fund, and with the ability to back the loan with actual collateral.

42
4 months ago

People in developing countries think they’re living in a developed country. Algorama uses GPS to help them see their actual location.

36
5 months ago

A sales productivity tool that attempts to take the pressure off reps by giving them a simple score on how they’re doing, based on how they’re performing, taking the salesperson’s actual performance into account.

34
4 months ago

A company that sells pens with a click-and-snip sensor that allows people to pay for their coffee without actually leaving the table.

34
6 months ago

This is a startup that wants to help hotel guests and Airbnb hosts with a workaround for Airbnb’s cancellation policy. When a contract is canceled, Airbnb transfers the money to the guest, but the guest doesn’t have the contractual right to it.

32
3 years ago

Idea: A startup that is making a new type of surface that feels a bit like paper but is actually a plastic material This material can then be molded to make all types of different things, like a fridge that can be rolled up The surface is also programmable, so it can be made to change color or texture when a button is pressed

30
4 months ago

A band of friendly scammers that pretend to be IRS agents, but are actually working for the IRS

30
19 days ago

A web-based tool to help merchants manage their inventory. Once a merchant has pre-arranged a price for an item, they can have it shipped to their customers but not actually charge them until the order is packed and ready to go.

29
2 months ago

Right now, you can build your own website and sell it on Etsy or a similar site, but not much else. What if you can sell products that you actually make, like soaps or jewelry, and use the money to fund your startup

21
3 months ago

A tool that helps companies set aside their corporate social responsibility goals and make sure they are actually doing things

20
10 days ago

A startup building an automated, machine-learning-powered system of linking credit card purchases to the items or services a customer is actually buying.

19
17 days ago

A tool meant to help data scientists clean their data before they actually start analyzing it. It’s a fast, easy way to make sense of massive data sets.

18
2 months ago

A text-message-based platform for hiring truck drivers and delivering food. The company doesn’t actually own trucks, but instead acts as a middleman to connect drivers with restaurants and other businesses that need to deliver food.

15
22 days ago

A startup that allows you to take advantage of the benefits of being an employee without actually being an employee. For example, being an employee at a startup means you get 6 months of vacation, but being an Employee offers the same benefits but with no actual benefits.

15
20 days ago

An API for AWS that is meant to help a developer looking to get access to the vast data on the AWS cloud without having to deal with the actual mechanics of it.

14
3 years ago

Idea: A tool for reducing the time between when a company identifies a bug, and when that bug is actually fixed The startup says their product is 80% cheaper than competitors

4
3 years ago

A startup that provides a service where they help people prepare for job interviews by actually going to the company and getting a tour and pretending to

2
3 years ago

Idea: This startup is building a service that uses computer vision to verify that a politician is actually at an event.

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