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Influencer Startup Ideas

5 years ago

A startup that helps brands find and connect with influencers on YouTube, Instagram, and other social networks

443

5 years ago

A startup that connects brands with influencers It’s a marketplace for influencer marketing, and it’s currently focused on influencers that have large Instagram followings

369

4 years ago

This startup is building a tool to help brands find the best influencers for their products. They have $1.5 million in seed funding.

333

5 years ago

A “social network for influencers”, a platform for those who have large social media followings to connect with brands and offer free content.

310

4 years ago

A platform for small businesses to create campaigns and get free marketing from influencers and media companies

235

4 years ago

An SaaS data platform meant to help companies understand what types of influencers they should be advertising to and which ads are effective.

228

3 years ago

A platform for social media managers to track and measure influencer engagement, traffic and sales.

216

4 years ago

A platform for fashion & lifestyle influencers to discover brands and get paid for sharing their style

213

3 years ago

An artificial intelligence (AI) powered platform that helps brands find the most relevant influencers to engage with and buy from.

187

2 years ago

A tool for managing and coordinating your social media and influencer marketing efforts.

186

4 years ago

This is a service for the social media influencer market. It lets influencers promote brands without the need for retailers to ship products to them or pay for advertising. It’s similar to Influential, though it appears to have fewer influencers on its platform.

185

5 years ago

An online platform connecting marketers with the right influencers for their campaigns.

183

4 years ago

A company that helps companies use the power of their social networks to promote their offerings online. They say they are the second largest influencer marketing agency in the industry, with clients like Dove and Nestle.

180

4 years ago

This startup builds tools that help product marketers find the best influencers to be featured on their product.

179

5 years ago

A company building a social network for influencers.

173

3 years ago

A startup that provides comprehensive financial data services to the growing influencer economy.

167

3 years ago

A company that matches brands with influencers. It says its goal is to help brands “create meaningful engagement and grow their influencer’s audience.”

162

5 years ago

A platform for influencers to receive feedback from their followers, so they can use it to become better at what they do.

161

5 years ago

A tool that helps brands looking to engage with influencers. The company claims to be able to find influencers in any niche, bringing them into a social network.

153

5 years ago

This is a startup that helps companies find and engage with influencers in their market. They have a few clients in the likes of Unilever, Samsung, and others.

152

5 years ago

A venture-backed accelerator that prepares social-media influencers to launch their own online ventures, helping them manage their social-media buzz and their brand and how they interact with the public.

149

5 years ago

A platform that connects brands with influencers for advertising, sponsored content, and social media campaigns.

148

4 years ago

A startup that’s building an AI-based tool that helps brands find the right influencers based on audience and content type.

148

5 years ago

This startup is building a platform to help brands get better visibility into their influencer marketing campaigns.

144

5 years ago

A startup that helps influencers gain access to the best brands and products. The startup is a tool for influencers to distribute and promote products.

134

5 years ago

A startup that’s building a system that lets users find out more about the background of the influencers they follow on social media.

132

5 years ago

A startup that helps brands leverage influencer marketing and endorsements using a platform that pairs up brands with influencers

130

3 years ago

A 3rd party app that provides a way for brands to manage their influencer marketing programs. It’s meant to help brands determine which programs are working and which ones aren’t.

130

3 years ago

A data analytics company that wants to crack the code on how to use data science to identify influencers in social media.

129

3 years ago

A spinoff from the now-defunct cloud-based gaming service Chuggaaconroy. This startup-turned-company is now building a platform for social media influencers to sell advertising on their Instagram and YouTube channels.

129

5 years ago

A marketing platform aimed at online influencers, like bloggers, vloggers, and podcasters, that provides analytics, automated email marketing, and more.

128

3 years ago

This startup has built a platform that connects social influencers to brands. They take a cut from any sales that happen as a result of their posts.

128

2 years ago

A tool that helps brands build out their influencer marketing campaigns, then pays influencers when they use their content.

127

4 years ago

A SaaS-based startup that helps retailers and brands connect with influencers and bloggers to create content that drives social media engagement and sales.

125

4 years ago

A tool that helps people find and engage with influencers on Instagram with different metrics to measure campaign performance.

121

5 years ago

A digital-only media company that publishes content and films for the YouTube generation. The company says its mission is to “empower creators” and “make life better for the next generation of influencers”.

119

5 years ago

A tool for finding and managing influencers on Twitter

118

5 years ago

A mobile app that helps people manage their social media profiles. The startup is currently focused on identifying influencers and helping brands manage their social media presence.

117

5 years ago

A startup that helps grow Instagram influencers by giving them access to a community of other social media influencers and brands.

116

5 years ago

VaynerMedia is an advertising agency that has pivoted its business into a platform for influencer marketing, with the goal of creating “a financial engine” for influencers, allowing them to monetize their content.

115

3 years ago

A startup that helps bloggers increase their reach and content distribution. The company has built a micro-influencer network that helps content creators get featured on other sites and generate more traffic.

115

4 years ago

A startup that helps brands track influencers’ social media activity and potentially tweak marketing campaigns.

113

3 years ago

A way for people to connect with influencers in their area and get small jobs done.

113

5 years ago

Professional and semi-professional athletes and influencers are seeing their profiles get hacked. This startup wants to build a way to securely store influencer data so that it’s not lost in an ex-boyfriend’s phone.

110

4 years ago

Using AI and machine learning to help social media influencers learn to improve their social media presence.

110

3 years ago

A platform that offers a way for influencers to manage their brand, personal and business profiles, and collaborate with brands.

109

5 years ago

A content recommendation platform that partners with influencers to help them get more followers and more engagement. They say they’re already working with a number of celebrities.

104

4 years ago

A social network for college students with over 20k students currently enrolled. Its founders are looking to build a student-focused influencer platform that’s optimized for mobile, with a focus on gaming and video content.

104

4 years ago

A platform that helps identify and connect brands with influencers, and enables influencers to sell their own content.

102

5 years ago

Building a virtual concierge service connecting influencers with brands.

100

5 years ago

This company is building a social system for social media influencers to pitch products to their followers.

96

3 years ago

A marketing platform for brands to work with influencers in their own space.

93

5 years ago

A content marketing platform that helps brands and influencers create “native” content that is more authentic and encourages customers to interact with brands.

92

4 years ago

Popular with millennials, GroupMe is a messaging app geared towards sharing content. It’s also popular with influencers, with some celebrities using it to share content with their fans.

92

4 years ago

A startup that wants to make a way for brands to quickly and cheaply build an Instagram-like social media account directly on Facebook. Great for influencers who don’t want to deal with complicated Instagram accounts.

89

4 years ago

Andina is creating a platform for businesses to better manage their social media presence, with real-time social intelligence for key influencers.

88

3 years ago

A platform for your favorite influencers to build a following with their followers, then earn revenue from those followers

88

4 years ago

This startup is building an advertising platform for influencers that allows brands to deal directly with influencers.

87

4 years ago

A digital marketing platform for influencers, publishers, and brands.

87

3 years ago

A startup that helps big brands find influencers in the right places to promote products.

77

3 years ago

A platform for social influencers to pay each other for content.

76

4 years ago

A startup-like platform for building social media profiles, curating other people’s content, and connecting with influencers.

74

4 years ago

A startup that connects brands with influencers to help them launch new products and campaigns.

74

4 years ago

An influencer marketing platform for advertisers, designed to help them work with social media stars to influence the purchase decisions of millions of consumers

73

4 years ago

A B2B mobile app for branded influencers with the ability to create and manage campaigns, with a focus on social media management.

73

4 years ago

A “marketplace for influencers” that helps brands find influencers to partner with

72

4 years ago

The startup is building a chat app aimed at social media influencers, driving better engagement on their social media channels.

72

4 years ago

A startup that’s building a tool that helps brands identify influencers on social media and use them to promote their products. The company has $1.6mm in funding and has partnered with brands like Adidas to boost sales with the help of influencers.

72

3 years ago

A company that helps brands find the best influencers who will help them set up their product on social media.

72

2 years ago

A company that uses real-time facial recognition to tag and track influencers on social media.

70

3 years ago

An online platform that makes it easier for brands to build a community of fans by identifying the best community influencers and rewarding them for their efforts.

69

4 years ago

A tool for scheduling social media posts, with a marketplace for influencers to buy the posts.

68

3 years ago

A platform that helps brands and agencies buy influencer marketing directly to consumers. The company is building a platform that helps brands and agencies choose influencers more strategically. The company says they’ve already signed a few high-profile influencer campaigns.

68

4 years ago

Allows influencers to link to their blog content on various social media sites. Users can also follow influencers and “favorite” their posts, which are then pushed to their feeds.

66

4 years ago

A product that connects brands with influencers to develop campaigns. The startup charges 1.5% on campaigns it manages, to be paid out via Braintree.

65

4 years ago

A platform that brings together merchants, consumers, and influencers to bring about social change.

65

3 years ago

A startup for selling products for a commission-based fee to influencers, also allowing free distribution.

65

3 years ago

The company claims that its software allows people to get paid for their time spent texting and talking to their customers, making it easier for social media influencers to generate a living from promoting brands without having to have an expensive advertising budget.

65

2 years ago

A tool for helping brands build and maintain relationships with influencers.

65

4 years ago

A platform that helps photographers build portfolios using a variety of photos. The startup is bootstrapped and currently working to get in front of bloggers and other influencers before it's ready for a round.

64

4 years ago

A tool that lets companies find their customers’ social media influencers, and helps them find their fans online. The startup is based in New York City and already works with over a dozen companies.

64

4 years ago

“A platform that allows people to sell, message, and follow their favorite influencers.”

64

4 years ago

The startup wants to connect influencers to brands, by way of influencer marketing. The startup combines data about their followers with the user’s interests to provide a ranking of influencers for brands.

63

3 years ago

A company that helps brands find and hire influencer marketing partners for YouTube content.

63

4 years ago

A set of business applications for social media managers to make their jobs easier. Manage your team, track your influencers, and manage your clients, all in one place.

62

4 years ago

A content marketing platform that helps travel influencers curate and share content in real-time. It’s a full-service marketing company that helps travel influencers like authors and hosts to manage their social media presence, book tours, and content marketing.

61

3 years ago

A two-sided marketplace that connects brands with influencers, allowing influencers to sell their followers’ opinions on products they endorse on Instagram.

61

2 years ago

A startup that brings together the biggest influencers on the internet, generating reach and revenue for people who have a following on Twitter and Instagram. The company aims to help users find the right influencers to be paid for their tweets and Instagram posts.

61

3 years ago

A marketer that offers a platform to connect brands with influencers, who can be paid to promote brands and products.

60

4 years ago

A tool that helps brands and influencers increase social media engagement

59

4 years ago

This startup is building a platform for brands to “sell directly to influencers”, by tracking influencer conversations about a brand and connecting them with that brand’s social media team.

59

3 years ago

A platform that helps small businesses sell more online by connecting them with influencers in their niche. It’s currently in a beta test with over 500 companies.

59

3 years ago

A company that helps build and manage TV channels for brands and influencers.

58

2 years ago

This startup wants to help companies with their marketing and social media strategy. They’re building a suite of tools that help companies draft messages, find influencers, and manage their social channels.

58

3 years ago

This is a startup that helps brands and influencers get paid for their work, and it’s a bit like Crowdtap, except it focuses on the influencer side of things.

57

3 years ago

The platform is building a collaborative tool for business owners to manage their professional social networks, helping them do things like track their online reputation, identify influencers and make better marketing decisions.

56

3 years ago

The company is looking to build a database of digital influencers (i.e. people with lots of social media followers) so that businesses can reach them. The company says it can help companies like Coca-Cola, Microsoft, and Vogue Magazine build a database of influencers to help them make better product recommendations.

56

3 years ago

A startup that wants to build a platform that helps brands connect with influencers to get their products in front of the right people.

56

3 years ago

A marketing service for startups, with tools for content marketing, email list building, and influencer outreach.

55

3 years ago

A platform that connects brands with influencers. The company uses algorithms to identify influencers, then lets brands place ads on their channels and get paid per impression.

54

3 years ago

A platform to help brands source and engage influencers and influencer marketing

53

4 years ago

A platform that connects community organizers with local influencers who can help promote a cause.

52

3 years ago

A platform that provides an online platform for influencers to build audiences and earn revenue from their work.

52

3 years ago

A digital platform that helps brands find influencers with the right personality and social reach.

52

3 years ago

A marketing platform that allows companies to target their app installs to influencers, rather than just the general public.

51

2 years ago

A white label platform for social media influencers to manage their online audience and interact with brands.

51

3 years ago

Founded by former Viacom executive and a former Google sales exec, this startup is building a suite of tools that help companies manage their influencer marketing, although their own website says they’re better suited for “large enterprises”.

49

3 years ago

A startup that wants to “help brands connect with influencers on Instagram,” with a dashboard that lets brands create content, track posts, and even buy followers. It’s also recently launched a targeting tool that allows brands to send messages to certain parts of the Instagram user base, like hip hop fans, people in the 18-24 age range, and so on.

49

2 years ago

A blockchain startup to help build and manage trusted reputations for social media influencers.

49

3 years ago

A US-based startup that offers business-to-consumer (B2C) and business-to-business (B2B) products for social media influencer marketing

48

3 years ago

A startup that brokers beauty partnerships between brands and influencers. Brands will pay a monthly fee, though the influencers will get a cut of the money.

48

3 years ago

A startup that will send you a gift every time you get a new follower. The startup is already working with more than 50 influencers.

47

2 years ago

A tool for tapping into the social media potential of influencers, pitching the product as a way to build “relationships with people who are already your fans and followers.”

46

2 years ago

The company is building a “social influencer platform” for over 600,000 content creators.

46

5 years ago

Idea: A platform meant to link up advertisers with influencers in the cannabis industry.

45

2 years ago

This startup is building a platform that allows social media influencers to build a brand using video. The company has already launched a free advertising service that helps influencers make money through ad revenue shared with the platform.

45

3 years ago

A startup providing software to automate brand management across multiple channels. The startup lets brands track their influencers and manage social campaigns.

44

2 years ago

A software company that creates a platform for influencers and brand managers to track influencer campaigns and analyze their performance.

43

3 years ago

The startup wants to connect brand owners with influencers to create content for online and social media. The startup is currently in a partnership with Universal Pictures and the upcoming movie “The Girl On The Train”.

42

2 years ago

A news platform and mobile app for women to hear curated stories and get advice on topics from female influencers.

42

5 years ago

iewhut is building a marketplace for influencers. The startup connects brands with influencers, who vouch for products in native advertising format. So far they have over 1,000 influencers and their homepage has over 1,600,000 followers.

40

2 years ago

This is a tool for taking photos of your food and then sending a request to a network of other food bloggers to recreate the dish. The platform is powered by a community of “food influencers” who are also food bloggers and are compensated by the platform.

39

2 years ago

A platform for businesses to sell products on Instagram, and a marketplace for brands to sell to influencers.

39

2 years ago

A digital token that is built around a person’s social media posts. The startup wants to target companies that build platforms for influencers.

38

2 years ago

A product that helps companies and marketers better identify and engage with influencers.

37

2 years ago

A tool for finding and connecting with new influencers that help brands. The company takes a commission for referrals.

37

3 years ago

A software platform that enables businesses to create, edit, and share their video content. The startup is collaborating with social media stars and influencers to drive engagement.

36

2 years ago

A platform to help users find influencers who are already following them when they first sign up.

35

2 years ago

A tool that helps users schedule and monitor their social media posts. The startup is the first to introduce a web-based platform for scheduling influencer content and campaigns.

34

2 years ago

A private social network that connects influencers with brands and brands with influencers for the purpose of influencer marketing.

34

2 years ago

A startup that is building a “made for social influencers” website. The company is currently looking for new (or old) talent to join as their community manager.

31

2 years ago

A platform that connects brands with the influencers who are best equipped to reach their target audience.

26

2 years ago

A SaaS startup that helps brands leverage influencers for product placement and marketing.

26

2 years ago

A company that helps brands find the most relevant influencers for their content, then pays them to use their content.

20

2 years ago

A startup that’s building a platform that allows brands to manage their social media activity in one place, using the data to help manage relationships with influencers.

18

2 years ago

A platform that connects influencers to brands for content creation. The company charges brands to create sponsored content through its platform.

18

2 years ago

A platform to crowdsource content for online influencers and celebrities.

16

2 years ago

The startup wants to help people earn money by pairing them with brands and products for video-style reviews. Each video review will be streamed online, and they are also looking to target influencers with an advertising strategy.

16

2 years ago

A system that helps determine who is an influencer for a particular brand

15

5 years ago

Idea: A company that helps brands manage their “influencers”, a new media channel that has emerged alongside more traditional ones like print, TV, and radio. There aren’t many tools for brands to use to manage this new channel, and the team wants to solve that problem.

14

2 years ago

Unravel is an influencer marketing platform that allows brands to reach consumers using their networks. The company was founded by two former Facebook Product Managers.

14

2 years ago

This startup is building a suite of tools for media startups to manage their growing brands, including branding and packaging, PR, access to influencers, and a customer care service.

13

2 years ago

A product that aims to help brands maximize their Instagram marketing efforts by identifying “influencers” in a given area and then monitoring their account activity for trends.

10

2 years ago

A platform that connects social media influencers with brands to deliver a holistic marketing experience.

9

5 years ago

Idea: A startup that helps music artists become influencers and recruiters The app helps artists connect with their fans and it gives them the opportunity to monetize their business

-1

2 days ago

A B2B tool for e-commerce brands that automates micro-influencer discovery and gifting campaigns on TikTok and Instagram Reels based on niche audience matching.

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