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Behavior Startup Ideas



2 years ago

A machine-learning based platform that can predict the likelihood of you turning into a customer by looking at your behavior on other sites.

407
2 years ago

A company that helps retailers in India make money on data they collect on customer behaviors. Currently, they’re using the company’s software to manage their cash desks in stores.

216
3 years ago

Idea: A credit card that rewards people for healthy behavior

180
3 years ago

A CRM for retailers that uses machine learning to predict consumer behavior and then recommend what products to sell based on their past purchases

167
1 year ago

A startup that helps individuals focus on their goals by making it easier to link behavioral data to tasks.

164
1 year ago

 A startup that wants to use AI to help companies identify and address unproductive behaviors in their employees.

159
3 years ago

A web-based platform for financial planning, with an AI that helps users make better financial decisions through behavioral psychology.

153
1 year ago

This startup is building a way for data scientists to get a more accurate sense of their customers by analyzing their purchases as a whole, rather than just their behavior as individuals.

153
3 years ago

Wooji is building a cloud-based platform for pets that collects pet health and behavior data from sensors and analysis software.

150
2 years ago

A startup that wants to give businesses a way to predict new customers based on the behavior of previous customers.

150
1 year ago

A platform for home cleaning services that intelligently schedules around the user’s schedule and behavior. The startup wants to make the service “seamlessly integrated” into your home and your life.

149
3 years ago

A startup that wants to get a person into the driver’s seat with a new way to track driving behavior using mobile phones. It’s a bit like the sorts of things that Sonar and others are building.

146
3 years ago

A startup that helps users better manage their moods and emotions, using a combination of cognitive behavioral therapy and mindfulness.

145
1 year ago

The startup makes it easier for schools to manage their student schedules and handle student behavior.

145
3 years ago

A tool for modeling and simulating the physical behavior of interaction with a product, with a focus on wearables. The startups aims to allow customers to model wearables in a way that’s more intuitive than the current alternatives

144
1 year ago

A startup that helps brands to understand their customers better. The app tracks the behavior of users with a large focus on the word "love".

144
3 years ago

An adtech startup that provides a way for publishers to target users based on their browsing history, to help them understand their behavior and improve their ad content.

143
3 years ago

A startup that is using data analytics to help small businesses make better decisions. The company says it can help a company make a better marketing decision by determining which of their customers are the most likely to buy, or which of their products are most likely to be sold, based on behavioral data.

143
3 years ago

A startup that uses AI and machine learning to help companies predict their customers’ behavior, and to craft customer experiences better suited to those behaviors.

141
3 years ago

An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.

140
1 year ago

An online marketplace that helps women find the best jobs for themselves, through their skills, interests, and behavior.

139
3 years ago

Founded by two former McKinsey consultants, Talent App is a startup that helps companies find the best candidates for roles using ATS technology. Talent App is a membership-based service that includes features like a powerful candidate analytics tool, a job board, and insights into candidate behavior.

138
3 years ago

The startup is building a self-learning AI that can help brands predict customer behavior and determine what products to sell.

137
8 months ago

An AI platform that lets companies track customer behavior, analyze customer data, and report on customer trends. It’s meant to offer businesses a way to “increase profitability, reduce cost, and manage risk.”

134
3 years ago

An AI-driven platform to create a healthy work environment. The app uses machine learning to analyze employee behavior at work and at home, and then gives employees a set of actions they can take to improve their health and productivity.

133
1 year ago

The startup offers a new approach to workplace performance reviews: a behavior based feedback system that rewards positive actions and punishes negative ones.

133
3 years ago

 A security/protection service for businesses, working to identify threats and mitigate them before they become a problem. The company has an AI component that’s meant to flag risky behaviors in real time, and has a proactive component that flags any unusual activity.

129
3 years ago

A company that provides AI-powered technology for online retailers, including an AI-powered website that can automatically suggest new products and changes to products based on consumer behavior.

128
1 year ago

A new take on Slack chat bots, which have been a big part of Slack’s growth. Instead of just repeating back what you type, it learns from you and adapts to your behavior.

128
3 years ago

A tool that helps companies increase productivity by analyzing and optimizing their user's behavior.

122
3 years ago

A company building a tool for sites to accurately measure page views and clicks, as well as help them gain better insights into user behavior.

122
1 year ago

A company that seeks to use behavioral science, data and technology to help people with financial and entrepreneurial goals.

122
3 years ago

A company that powers the chat experience in messaging apps. It allows users to completely customize the appearance and behavior of their chats, especially with respect to things like changing background colors and fonts.

121
7 months ago

An online tool that allows any member of the public to report a dangerous or illegal activity. The company says it has had over 75,000 reports of bad behavior.

120
3 years ago

This personal finance startup plans to help people make better financial decisions–based on AI and behavioral science. It hopes to use machine learning to help users make better decisions based on data, rather than allowing people to just “use their gut”. The company is based in San Francisco, but is looking to hire a CTO.

118
3 years ago

 The startup is building an intelligent vending machine that allows consumers to receive personalized offers based on their offline behavior.

117
2 years ago

A way to track dog and cat behavior. The startup is building a technology that monitors pet behavior, including sleep patterns, mood, and exercise.

117
3 years ago

A “disruptive” startup that uses artificial intelligence to teach robots how to sort and adopt new behaviors.

116
2 years ago

A startup that’s giving employers a way to document and monitor employee behavior, from performance issues to safety concerns. It’s a little like a human-resources app and a security camera in one.

112
1 year ago

This startup is building a way for companies to keep track of the impact their marketing has on consumer behavior.

109
2 years ago

An animal behavior startup that’s using “machine learning and natural language processing” to analyze the behavior of animals and use that data to train animals to perform in new environments. The startup has raised $1.4 million and has worked with organizations like the National Zoo, Smithsonian, and National Geographic.

108
3 years ago

A cross-device analytics startup that collects and analyses data on user behavior across a variety of devices.

106
2 years ago

An analytics tool for product managers to track user engagement with their products. The company wants to make it easy to track user behavior and design.

105
2 years ago

An artificial intelligence engine for the U.S. Air Force. The startup uses machine learning to predict the behavior of drones in a given environment.

105
2 years ago

A startup that uses artificial intelligence to create a set of data driven, predictive models that can be used to predict possible customer behavior.

104
3 years ago

An AI-based assist-ive technology for elderly patients. It’s built on Amazon’s Alexa platform and uses artificial intelligence to predict what the doctor will say before he says it, allowing the patient to adjust their behavior based on the doctor’s instructions.

102
7 months ago

A company that uses AI to analyze and predict customer behavior which can be used to improve the company’s products and make them more useful.

102
2 years ago

A digital agency that helps clients optimize their customer acquisition and retention through a combination of data, analytics, and behavioral science.

101
2 years ago

A startup that aims to make it easy for HR teams to identify potential candidates using behavioral analytics.

99
2 years ago

A startup that helps clients manage their email marketing campaigns by creating ‘trigger’ emails based on specific customer behaviors.

96
8 months ago

A data analytics platform that helps companies understand the relationship between customers, sales, and other metrics. The platform crawls through hundreds of thousands of data points and runs machine learning models to predict what should happen next in a customer’s behavior. The startup is still in beta.

95
2 years ago

A platform to connect law enforcement and schools to reduce the risk of school shootings by allowing for anonymous tip-offs on students with behavioral issues.

83
7 months ago

A digital assistant that learns from a user’s behavior and makes suggestions based on that behavior; like an Alexa or Apple Siri that can learn over time.

83
2 years ago

This startup is making a tool to help people track their buying behavior and improve their decisions. It counts companies like Wal-Mart, Coca-Cola, and Nike among its customers.

82
6 months ago

This startup uses 10+ years of e-commerce data to predict customer behavior and recommend customer engagement strategies.

82
1 month ago

The startup is building an intelligent marketing platform around data-driven offers. The company says it can help brand-owners better target customers based on their behavior, and uses machine learning to collect data on what its customers buy, as well as their demographics.

81
1 year ago

A tool for schools, teachers and administrators to monitor student behavior and see if there are any issues with the school, from bullying to attendance.

78
2 years ago

A startup that’s building a platform to help retailers better understand their customers. The idea is that retailers can use the platform to track customer behavior, and then use that information to better understand what’s going on inside stores and why customers are making the decisions they do.

75
1 year ago

A team of futurists based in Tel-Aviv, Israel, that uses data science to predict how human behavior will change in response to various technologies.

75
1 year ago

A company that takes data from sensors embedded in the environment and uses machine learning to power a dashboard that allows easy tracking and prediction of behavior.

75
2 years ago

A startup that wants to use AI to figure out who has a change in behavior is an addict and who has other underlying illness like depression. The startup uses data science to work out what’s causing changes in behavior and figure out whether it’s a symptom of a mental illness.

73
1 year ago

“A first-of-its-kind consumer credit-scoring product that’s powered by behavioral science.”

73
1 year ago

A tool for merchants to better understand their customers and build out personalized loyalty programs based on their shopping behavior.

72
2 years ago

A video series that helps people make better decisions by evaluating their past behavior to predict what sort of decisions they’ll make in the future.

71
6 months ago

A company that wants to use machine learning to help companies understand their shopping behavior. The startup says it can help retailers predict what products to sell, what stores to open and when.

71
8 months ago

A startup that helps users make better decisions by blending data from the internet, social media, and behavior.

70
8 months ago

Unilever is using AI to make its detergents more environmentally friendly. The company is using artificial intelligence to predict how much detergent a person needs, based on their behavior and preferences.

70
2 years ago

A self-learning AI engine that’s aimed at predicting customer behavior and building loyalty.

69
2 years ago

 A company that uses big data to help companies identify employees who are at risk for being insubordinate or having other behavioral issues. Their app  is combining behavioral science with AI to identify troubled employees.

69
1 year ago

Building an online platform that allows companies to manage their employee’s “health and wellness behaviors”.

69
9 months ago

A startup that will allow retailers to measure the impact of their marketing campaigns using behavioral science.

68
1 year ago

 A platform that simplifies the task for retailers to manage and monetize their online customer behavior. The company provides analytics, customer engagement tools, and a “personality profile” for each customer.

66
1 year ago

A company that says it uses behavioral economics to help people make better choices.

65
1 year ago

An AI platform for investing in stocks and managing portfolios with a focus on behavioral finance. The platform is built around artificial intelligence, machine learning, and AI-powered algorithms, and it’s focused on finding out how people really invest.

65
8 months ago

A data analytics tool for banks. The startup, called River, wants to help financial institutions by offering a way to identify a customer’s behavior based on their credit and debit card purchases. It also provides a visual dashboard that lets a business see how well their customers are performing.

65
8 months ago

A startup for parents who want to monitor the behavior of their children.

65
1 year ago

A digital tool for measuring a customer’s media consumption and purchasing behavior.

64
1 year ago

A personalized research assistant that can help you figure out the traits of your best friends and understand human behavior, with data visualizations and quizzes

64
1 year ago

Empowering employers to provide the right focus and motivation to employees, providing behavioral science-based training by bringing together neuroscience and behavioral psychology.

63
1 year ago

A software company that provides data and analytics to help businesses better understand customer buying behavior and other key metrics.

63
11 months ago

This company is looking to build a “digital assistant that helps people optimize their behavior, improve their health and manage their finances.”

63
1 year ago

A platform that aims to “help advertisers better target specific people based on their behavior, location, interests and demographics.”

62
2 years ago

 A company that helps companies with digital marketing by providing software and data to help them better understand customer behavior.

61
1 year ago

A tool for hiring, where you can see a candidate’s social, behavioral and work history and get information about their skills and work experience.

61
1 year ago

A platform for automating and personalizing behavioral health apps for people with depression and anxiety.

60
1 year ago

A platform that lets users control their own social media behavior, alerting them when they’ve been “spammed”.

59
1 year ago

A startup that sells data visualization software for businesses that helps them understand customer behavior and trends.

57
1 year ago

The startup’s software helps local government agencies keep an eye on the behavior of their constituents.

57
11 months ago

A digital assistant that helps people optimize their behavior, improve their health and manage their finances. The digital assistant will pair with a smartwatch to work as a personal coach, health coach and financial manager.

56
7 months ago

A company that helps brands use their customer data to predict customer behavior and develop customer acquisition campaigns.

56
2 years ago

A company that uses a personalized approach to help a person change a habit by writing a custom program to help an individual cut down on a certain behavior.

55
1 year ago

A startup focused on helping retailers build smart merchandising systems that can predict which products will sell based on a shopper’s past buying behaviors.

55
7 months ago

A startup based in Sweden that wants to build on the user behavior data from people who are already using the company’s products. It has a product for people who want to listen to music, and a product for people who want to watch TV shows.

55
1 year ago

A company that offers personalized notifications for customers based on their shopping behavior. Customers can be notified before their favorite items go out of stock by email.

53
1 year ago

A Boston-based startup building an iPhone app that will enable users to record their driving/riding behavior and then analyze it to help them make better decisions

53
1 year ago

A startup that’s building an AI system to help banks predict customer behavior. The startup has signed up over 50 banks as customers.

51
1 year ago

A product for parents to track and organize their children’s behavior, with features like a daily report, talking charts, and rewards for good behavior.

50
1 year ago

A company that’s building a predictive analytics platform that tracks customer behavior to provide predictions on things like when a customer might make a purchase, what they might buy, and how they might make a return.

50
4 months ago

Building an AI engine that can help brands optimize their creative workflows with a tool that can find creative inspiration in their customers’ online behavior. The startup is working with brands and agencies to build a tool that helps them find the right marketing message.

50
11 months ago

A startup that tracks, analyzes, and builds predictive models for customer behavior, so brands can tailor their marketing strategies to customers more effectively.

47
9 months ago

Company that automates customer acquisition and retention by serving up valuable content and promotional offers, while also tracking and analyzing each customer’s behavior.

46
10 months ago

The startup wants to help content creators and marketers better understand consumer behavior and preferences by conducting a massive survey of over 100,000 people from all over the world.

45
6 months ago

An AI to learn, predict and improve user behavior. Hint is building a chatbot that can learn from the conversations people have with it.

45
1 year ago

The company wants to build a way to monitor the behavior of AI and machine learning systems, as well as their performance. It wants to build an AI performance dashboard that can be used to monitor performance, alerting to users when something goes wrong.

44
1 year ago

A startup that helps companies with product development, using machine learning and natural language processing to build recommendations for product features. For example, the startup can use a customer email to build a feature for a new product, based on their past purchasing behavior.

44
1 year ago

In an effort to better understand the impact of its product, Yext is conducting real-time behavioral tracking tests of its software and the effects of it being installed on the web. Yext already has a number of users and revenue from companies like Airbnb, Pinterest, and Yelp.

44
1 year ago

A startup that allows patients to find doctors via key questions and behavioral screening. The site is free and lets users see doctors with their primary care information.

44
11 months ago

A behavioral analytics tool for companies that want to identify and remediate the causes of churn in their customer base in order to retain them.

43
11 months ago

A mobile analytics tool focused on helping brands understand their customer’s motivations, patterns and behaviors.

43
1 year ago

A startup that helps patients with chronic pain find the best treatment. The company, which was founded in May, offers a combination of physical therapy and behavioral therapy, along with a community of pain patients who have been successfully treated by the service.

42
10 months ago

A company that uses machine learning to help companies with HR’s most tricky jobs, including soft skills training and behavioral testing.

42
6 months ago

A company that provides marketers with tools to identify, analyze, and understand their customers based on their behavioral characteristics and keywords.

42
3 months ago

A system for recording and analyzing user behavior

41
1 year ago

A way to create personalized “games” using a database of user behavior and the users themselves. Instead of showing a player a pre-determined experience, it shows them a mixture of content and their own data, allowing them to create their own personalized experience.

36
9 months ago

A startup for restaurants to track customer behavior, like “which panelists are eating the most often, and how many times they’re ordering”.

35
2 months ago

A startup for successful women, meant to help women prioritize the tasks they should be doing and the goals they should be working towards, based on the data of their behaviors.

32
9 months ago

A tool to help doctors and patients make a difference by allowing patients to question their doctors, or provide feedback on their experience of the visit. Doctors can grade their patient’s behavior and the app helps them to track their progress.

30
5 months ago

This startup is developing a way to collect and analyze data on user behavior at online destinations to inform the creation of better content in the future.

30
3 months ago

A startup that uses facial recognition technology to target ads. The idea is to use the company’s facial recognition technology to predict what a consumer will buy by observing their past behavior.

29
5 months ago

This software is designed to help companies manage their customers’ data, using big data and AI to predict customer behavior and find new customers.

28
3 months ago

A digital assistant that leverages algorithms to predict behavior to help people plan out their lives. The startup wants to use data to predict the likelihood of when people will get married, have a baby, fall into debt, lose their job, or get divorced.

27
2 months ago

A company that helps retailers to get the most out of their customers’ loyalty programs. Loyaltyclub takes a commission from retailers who offer their loyalty program and gives them access to a customer database that they can use to analyze customer behavior and make more targeted offers.

27
4 months ago

This startup helps companies and brands market to people on social media. It does this with insights on people’s social media behavior, and is growing rapidly.

25
4 months ago

The startup’s co-founder, who goes by the name Jacob, says that the main problem with the current credit-scoring models is that they’re too old. The current models don’t consider the latest credit scores, he explains, and only look at how many credit cards a user has. Jacob’s co-founder, who goes by the name Tim, says that his startup is working to solve the problem with an algorithm that models a user’s credit score based on their behavior and also looks at their credit card usage.

24
8 days ago

A startup that offers AI-based video analysis for startups to better understand audience behavior and based on that adjust ad campaigns.

24
3 months ago

A company that wants to build a way for brands to encourage their customers to adopt environmentally friendly behaviors, like recycling

23
10 months ago

They want to make personalized recommendations based on the consumer’s “patterns of behavior.” The idea is that you can use this to make better purchasing and service choices, like learning why you always get the same brand of coffee each morning and getting them to send you something else.

22
2 months ago

This startup builds a platform to help companies understand the data they’re collecting through social media. The platform is designed to help companies understand the behaviors of their users, and the data they’re sharing.

18
2 months ago

A B2B company that helps financial institutions and insurance companies understand their data, and build models for predicting customer behavior.

18
1 month ago

A platform that uses a combination of machine learning, artificial intelligence, and smart user behavior to allow users to purchase goods online and receive them at their local UPS store.

16
28 days ago

Fishbowl Scientists is a startup that helps companies like Coca-Cola or Unilever track consumers’ uses of their products through their smartphones. The company tracks consumers’ behavior in their homes, their cars, and in public spaces, using sensors and apps.

16
4 days ago

A predictive analytics tool that finds sales opportunities for sales reps by analyzing the behavior of a sales rep’s existing customers.

15
20 days ago

A predictive analytics company aiming to help companies predict consumer behavior and improve marketing

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