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Measure Startup Ideas



3 years ago

A device that can measure how much a plant needs to water its roots and send that data to a mobile app.

1,254
3 years ago

A small business marketing strategy and planning tool that lets small businesses measure their marketing performance across all channels. It started by focusing on social media and has expanded to include web traffic and content marketing, email marketing, and paid search.

447
2 years ago

A platform that helps brands track social media conversation and measure the effects of social media campaigns. The company is working with brands like Macy’s, Next, and Starbucks.

273
1 month ago

 A startup that uses social engagement to measure how much time different topics and keywords are getting on social media.

232
8 months ago

A platform for social media managers to track and measure influencer engagement, traffic and sales.

202
2 years ago

A company that builds software to measure and predict the performance of brands

191
2 years ago

A startup that is building a way to measure how well your music sounds in the club.

187
2 years ago

A platform meant to help businesses measure the ROI of their marketing efforts in real-time.

186
2 years ago

A simple online platform to measure and compare ratings, recommendations and reviews for restaurants, bars, spas, salons and more.

175
1 year ago

A visual analytics tool that measures the impact of the content you’re sharing on social media.

173
1 year ago

This startup is building a portable bio-sensor that can measure drugs in the body through non-invasive blood tests. The sensors are worn like a necklace and are powered by a single AAA battery.

172
2 years ago

A SaaS platform to help companies set up and easily manage and measure employee wellbeing programs, as well as provide advice on setting up these programs.

163
3 years ago

a tool to help people measure and reduce the impact of their social media use on their personal and professional lives. It’s been downloaded over 1 million times.

162
1 year ago

A way to measure the “value” of a company’s work.

161
3 years ago

A startup that sells a device that measures the humidity in your home and helps you manage your dry air

160
1 year ago

A platform that helps organizations measure their success in more than just the traditional metrics like financials, net promoter score, market share and more. The startup is pitching their platform as a way to measure what they do in real-time, capturing the human side of their operations.

160
2 years ago

A mobile app that allows people to measure how much energy they are using, from the comfort of their own home, for a small fee.

158
3 years ago

A health care technology company that wants to build a device that can measure your body’s cortisol levels to determine your stress levels.

157
3 years ago

A software company that builds tools for companies that want to be able to measure employee productivity.

156
3 years ago

A startup that’s building a tool to help schools estimate their energy costs. The startup’s founders say they want to make it easier for schools to measure and manage their energy costs, but they also want to make it easier for them to implement energy saving measures.

156
2 years ago

A new way to measure employee performance.

156
1 year ago

A $500+ tool that measures and tracks weight loss and the overall health of a person. The service is built to help people with diabetes and other health conditions, and tracks things like blood glucose and weight.

156
3 years ago

A hardware company building a connected kitchen to help manage and measure food preparation.

155
1 year ago

This startup makes a device that measures skin temperature and runs the numbers to help a patient determine if they have a fever.

155
3 years ago

A startup that wants to create safety measures for autonomous vehicle testing.

152
3 years ago

A way to monitor, measure and prevent “cybercrime”. The startup is currently being used by the United States Department of Defense to fight cybercrime.

150
1 month ago

A platform for real-time, near-infrared spectroscopy (NIRS) measurements. Spectra Measurements wants to make it easy to compare the full spectrum of your brain with that of a healthy person.

150
2 months ago

A startup for healthcare providers that helps them track, measure, and improve patient outcomes. The startup’s software platform is meant to be integrated into the internal systems of healthcare providers.

148
3 years ago

This startup is building an AI and chatbot to help marketers measure their brand’s performance.

145
3 years ago

A company that sends workers out to measure sites for a precise fit for solar panels

144
1 year ago

A wearable technology company, based in San Francisco, that makes apparel and accessories that measure in real time and track your activity. It has some of the lowest prices in the industry, and is a contender with the other big players.

144
3 years ago

An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.

140
1 year ago

A tool that helps small businesses in the US create and measure their sales operations. It’s backed by Y Combinator.

138
3 years ago

A startup that makes a sensor that attaches to the outside of buildings and measures the humidity and temperature for every room. The startup is currently working with a handful of commercial buildings across New York City.

137
3 years ago

AI-powered machine learning platform for the fashion industry that helps brands measure product fit and recommend products for different sizes and styles.

134
2 years ago

A tool for making it easier to measure and optimize employee productivity.

134
2 years ago

A start-up that builds small devices for the home to measure temperature, humidity, and other factors. The company is also developing an indoor location service.

130
3 years ago

The company is centered around a new product called the “Activity Tracker”, which is actually a wristband with sensors that measure the wearer’s activity throughout the day. The wristband communicates with a phone that then records the data on the app. The data can then be synced with a HealthKit-enabled app for tracking progress.

127
3 years ago

A company that uses social media to measure sales. The company claims to be the first to use programmatic buying to measure sales.

127
2 years ago

A startup that’s building a medical device that can be worn like a watch to measure a person’s heart rate throughout the day.

124
2 years ago

A platform that helps companies create and manage an employee group, with tools to find new hires, measure engagement, and reward engagement and performance.

123
3 years ago

A company building a tool for sites to accurately measure page views and clicks, as well as help them gain better insights into user behavior.

122
2 years ago

A tool that measures a company’s chances of going under based on their current financial situation.

122
2 years ago

A way to measure and report on a person’s location and movements in real-time, without requiring a wearable device.

120
2 years ago

A way for advertisers to measure the success of their ads, and for consumers to see which products get the highest engagement.

119
2 years ago

A software company that helps businesses better define and measure the impact of their marketing campaigns. The company’s founders say their platform has already helped businesses like Blue Apron and Fandango “get more value for their marketing dollars.”

118
3 years ago

Designed to help clients define and measure their social impact, Consequence is a software company helping nonprofits and for-profits better track their impact. It helps clients measure the effectiveness of their programs and measure employees’ impact, too. The company has a $10 million Series A, with $1 million raised in its first round of VC funding.

117
2 years ago

A tool that helps people find and engage with influencers on Instagram with different metrics to measure campaign performance.

117
2 years ago

A startup that helps women measure their menstrual cycle in a way that’s more conducive to women’s health.

114
2 years ago

A way to measure how well a startup is performing and where it should spend more money.

110
2 years ago

It’s a data analysis tool for social media. It’s meant to help brands measure and optimize their social media campaigns.

109
2 years ago

A company that conducts regular polls to help companies measure consumer sentiment.

109
2 years ago

A tool that helps users track their fitness progress, measure calories burned, and connect with friends.

109
2 years ago

A startup that helps businesses spend less on electricity costs by managing their energy usage (through usage monitoring and energy saving measures.)

108
2 years ago

An analytics tool for companies that want to measure and visualise their social media marketing.

104
2 years ago

Part of the problem with software is that it’s hard to measure how well an app is working. AppZilla wanted to solve that problem by building a platform for developers to track their app’s stats. The startup is focusing on mobile apps, and has already raised $1.5 million.

102
2 years ago

A wearable device that uses a sensor to measure how much CO2 each person is emitting. The startup is looking to reinvent the carbon footprint game by working with employers to offer discounts to employees who can reduce their emissions.

100
2 years ago

 A startup that collects data from social media networks and aggregates them into daily reports that can be used to measure the human conversation that happens on the internet.

100
2 years ago

A platform that makes it easier for companies to measure employee engagement. It analyzes text messages, chatroom messages, and social media posts to provide employers with insights into what employees prefer, what their priorities are, and what they’re working on.

98
11 months ago

A startup that allows users to track their digital assets and take measures to protect their intellectual property.

98
1 year ago

A platform that helps non-profits measure their impact and reach donors. The startup also offers a service for nonprofits of all sizes to produce impact reports, generally a 6-month to 1-year undertaking for a nonprofit.

91
2 years ago

The startup wants to make self-controlled health management a reality by bringing patients to doctors once they’ve self-monitored and measured their health regularly.

89
2 years ago

Nota is building a tool that helps companies calculate their cost of goods sold on on each unit of product they sell. The startup built a tool that can predict and measure the cost of goods sold within an hour.

88
1 year ago

A product that helps people better measure their credit score, with the goal of making credit accessible for everyone.

88
1 year ago

A digital marketing platform that helps retailers and brands measure their campaigns, create sales funnels and build their own CRM systems.

87
2 years ago

This is a platform that helps companies manage their risk, allowing them to measure and control their exposure to risk, in an easy to understand way.

86
2 years ago

A company building a $10,000 smart kitchen device that can track and measure food production, helping people get to know the nutritional value of their food, and making it easier to cook healthier food.

86
2 years ago

A Wi-Fi-enabled fitness tracker that allows the user to measure their body fat percentage. When paired with Omron’s blood pressure monitor, it can also provide access to one’s general health history.

84
2 years ago

A company that is building a platform — dubbed “the People’s Portal” — to allow small business owners to easily connect with the customers who use their services. The company will also offer a suite of tools that can help small businesses track and measure their customers.

83
2 years ago

A company that makes it easier to measure and manage the environmental impact of a company’s operations.

82
2 years ago

A digital health platform that helps patients track their blood pressure, heart rate, and other measurements. The idea is that it’s less expensive, and easier to use than the existing devices, which are used by a small percentage of the market.

79
2 years ago

A company that sells a handheld device that can measure UV quantities for soil. The company’s first product is a $200 device that measures UV quantities to help farmers measure how much fertilizer to use.

77
2 years ago

Employers can access a single dashboard to track their employee’s performance. Performance is measured across different channels, including time spent at work, friend requests, and the effectiveness of their social media presence.

77
1 year ago

A way to “sharpen the pencil” for developers, letting them easily visualize and measure their code. It’s currently in private beta, with around 300 users.

77
2 years ago

A startup that measures and reports on the ethics and practices of companies and organizations. The startup shared a solution to a problem in which consumers and companies aren’t aware of the impact of their purchasing decisions.

76
1 year ago

A B2B platform that lets companies measure and optimize their sales pipeline, with plans to integrate with other tools like Slack, Google Drive, etc.

76
1 year ago

Startups that fit into multiple categories, where founders have multiple roles — co-founder, CEO, CTO and CIO, or just the founder and CTO — are a bit more common today, but still rare. The challenge is that it can be difficult to measure how much of the company’s sales and profit go to the founder. Here’s a partial list of startups that fit into that category:

74
1 month ago

A tool to measure the performance of salespeople, and to help them get better at their jobs.

74
1 year ago

A software company that helps retailers sell more products in-store by giving them tools to measure sales in real-time.

72
1 year ago

A marketing platform to help companies measure their impact on the world by tracking their impact on the environment.

71
2 months ago

A wearable device that uses sensors to measure your body’s levels of oxygen saturation, pulse, and blood pressure in order to alert you to potential dangers like low oxygen or high blood pressure.

71
2 years ago

A startup that wants to help companies get their “product-market fit” right. It’s a tool that helps teams come up with product market fit hypotheses and then helps them measure them with a bunch of tests.

70
2 years ago

A project created by YC alum Eric Migicovsky, it’s a device that can measure your physical activity and communicate with your smartphone.

70
2 years ago

A DIY kit that lets users measure and diagnose DIY electrical problems.

70
1 year ago

A startup that has built an AI-powered platform to manage the growth of your startup’s social media engagement, allowing the company to monitor customer sentiment, measure engagement, and optimize their content.

70
2 years ago

A product that combines a “digital kitchen scale” with a connected kitchen appliance. The goal is to make cooking more precise; for instance, you can measure the exact amount of rice you’re using.

69
1 year ago

A smart suit that monitors a cyclist’s body and sounds an alert if the cyclist is having a heart attack. Geekster’s founders say that it’s a much cheaper alternative to an electrocardiogram, and only takes a few seconds to measure a person’s heart rate.

69
1 year ago

A startup that’s building a tool for measuring the effectiveness of marketing campaigns. It will allow marketers to track their performance and measure impact.

69
1 year ago

The startup wants to use a combination of machine learning and data science to figure out a person's biological age based on a series of scans and measurements. The projections are meant to help people decide what to do with their retirement.

68
10 months ago

A startup that will allow retailers to measure the impact of their marketing campaigns using behavioral science.

67
7 months ago

A company that makes a wireless sensor device that measures and tracks a user’s vital signs.

67
1 year ago

A startup that allows businesses to measure their online revenue to help them make better decisions about marketing and pricing.

66
1 year ago

The startup is building a data-driven platform to help companies measure their marketing effectiveness and ROI. They say they’ve already built a $200,000 product — but they’re looking for $75,000 to build out the data science.

65
1 year ago

Provides a way to measure a person’s emotional well-being based on their interactions with products.

64
6 months ago

A platform providing a unit of measurement for how much data a consumer has left on their mobile phone network.

62
1 year ago

A simple and effective tool meant to measure employee performance in a way that’s more meaningful than “does this person get things done”.

61
7 months ago

This startup is building a way to measure sleep using a headband to monitor brain activity. The company offers a sleep log to track the quality of each night’s sleep.

61
2 years ago

A platform that allows advertisers to track and measure their Facebook ad campaigns, which is estimated to be $16 billion in ad spend.

60
1 year ago

A company that makes a smart kitchen scale that measures weight, BMI, and body fat percentage.

60
1 year ago

A startup developing a new way to track, measure and qualify residential property loans.

59
1 year ago

A startup that helps organizations measure and monitor their web traffic with “smart analytics”.

59
7 months ago

A new way to measure movement, less like steps and more like running or cycling. The startup is developing a sensor that can measure movement with a three-axis accelerometer, gyroscope, and magnetometer.

59
1 year ago

A company that helps advertisers try out new ad formats and measure their effectiveness. For a small fee, advertisers can use the startup’s service to generate a report on their campaign's success. The company claims to have a list of over 100 clients, including large fashion brands and big insurance companies.

58
1 year ago

A startup that wants to help organizations cost-effectively learn, measure, and deploy AI.

58
1 year ago

A digital dashboard for the transportation industry, with a dashboard for each car that measures things like fuel efficiency, emissions and maintenance costs.

58
1 year ago

 A startup that helps engagement teams better track and manage feedback from their users. The startup uses a Chrome extension and inside-out analytics to measure interaction between users and the apps they use.

57
1 year ago

A tool to help you figure out how to best measure a person’s data across their entire life, including health, work and leisure. The startup’s founders say they’ve already spoken to Fortune 500 companies about their solution.

56
1 year ago

This startup is building a wearable wristband that measures blood glucose, giving patients a better idea of how they’re managing their diabetes.

56
1 year ago

An analytics tool for brokers that builds a portfolio of clients by using social media and data, then provides a tool to help measure portfolio performance.

55
1 year ago

A tool for the world’s leading companies to track and measure employee time, with the goal of creating a better, more productive workforce.

55
1 year ago

A way to measure water quality in a complex ecosystem using sensors and cloud technology.

55
4 months ago

The startup offers software that helps companies track, measure, and manage their investments

55
1 year ago

A startup that helps digital marketers understand which of their customers are most engaged on social media, with tools to measure various factors.

54
1 year ago

This startup is building a “smart” bike that can tell you how many calories you’ve burned and how far you’ve ridden. The device is designed to help people get fit, and is a spinoff of the company’s original product, a smart wristband that used to measure blood oxygen levels.

53
3 years ago

Idea: A company that makes a $300 tool to help farmers measure soil quality.

52
1 year ago

A tool designed to help people in industries that have a lot of social media engagement (like travel) track and measure their social media statistics.

52
1 year ago

Adaptive Path is a management consultancy that advises startups on how to organize around a CEO. The firm advises companies on how to hire CEOs, how to measure performance, how to address issues like burnout, how to handle conflicts and how to create a culture of transparency.

52
1 year ago

A tool for tracking your fitness, with a fitness tracker that measures things like your heart rate and distance. The startup is working on a product called the

52
1 year ago

A way to measure crowd-sourced activity to help startups figure out what people really want.

51
1 year ago

Instead of using a team of people to go and measure your house, the founders of Wallflower have created a system that helps you take photographs of the interior of your house that you can post to social media with just the push of a button.

51
1 year ago

A company that helps companies measure ROI on campaigns and online advertising. The startup is starting with a platform that lets marketers track spending on Facebook.

51
1 year ago

A platform to measure employee satisfaction with a company.

51
1 year ago

The leader in providing the most accurate way to measure real estate in the US, this startup is working on new tools to help people analyze the real estate market.

51
5 months ago

This startup is working on a device to measure air pollution and alert people to unhealthy levels. It’s currently only available in India.

51
17 days ago

A startup that uses the power of smartphone sensors to measure your sleep quality.

51
10 months ago

A platform that allows brands to measure and analyze their customer’s attention to social media and other digital platforms.

49
1 year ago

The creators of this startup are known for creating the first climate change website in the world, with a few other companies in their portfolio. Their new startup is a smart platform that helps companies track and measure their climate footprint, and also a tool for nonprofits to fundraise.

48
11 months ago

Instead of having to buy an expensive hardware device to measure your blood pressure, they’re going to come out with a $10 smartphone app that works off of a few sensors. The startup aims to reduce the cost of healthcare by getting more people to use the device.

48
10 months ago

This startup will use a camera-phone to help customers accurately measure walls, ceilings, and space.

48
7 months ago

A startup that’s building software to help users take back control of their finances, helping users measure and optimize the amount of money they spend on the things they want.

48
4 months ago

The startup is building an app that connects people in the D.C. area to water conservation projects in their areas. The app will let people see which businesses are installing water conservation measures, helping them help the environment and save money in the process.

48
1 month ago

A new way to measure the impact of marketing campaigns, tracking a campaign’s success over time.

48
1 year ago

A survey tool to measure consumer attitudes and preferences. The startup is looking to build a mobile survey tool to help companies understand consumer needs.

47
1 year ago

A product design company that helps clients get the right people on the right product at the right time, and then helps them manage and measure the results.

47
1 year ago

A company that would hack the way we measure the temperature of food. The startup is selling a digital thermometer that plugs into an outlet and can measure the temperature of various foods. It can also connect to a phone to show the temperature of the food on a digital screen.

47
7 months ago

A startup that makes a bra with a sensor in it that measures the pressure exerted on the wearer’s chest to see if it’s working.

47
17 days ago

A SaaS that help businesses measure their customer satisfaction levels. The startup is offering a platform that allows companies to see how satisfied they are with their current customers and how that compares to other businesses in their industry.

47
6 months ago

A company that helps companies in the luxury retail and travel space measure, predict and improve customer loyalty.

45
1 year ago

A startup that helps brands track and measure their digital advertising effectiveness. They’re hoping to help brands (like Amazon or Walmart) pay for ads in real-time so they can better understand what’s working and why, and use that information to make better decisions in the future.

44
11 months ago

A local news app that requires users to verify their location as a safety measure. It’s also a way to provide local news to users in areas where there is little or no access to other sources of news.

44
1 month ago

A wearable that measures blood pressure and heart rate at a user's fingertips. The startup’s co-founder and CEO is a former Apple employee with a Ph.D from Harvard; they’re looking to raise $100,000 on Kickstarter.

44
1 year ago

A startup that wants to use AI for the process of building and growing a sales team, with results that can be measured by sales performance.

43
1 year ago

Device that measures the amount of air pollution and helps users find the best way to reduce their exposure.

43
11 months ago

A startup that helps people find and connect with new jobs, and measure their success in finding and applying for them.

40
6 months ago

A tool for developers to measure the performance and health of their sites, which is then integrated into their CI/CD systems.

40
1 year ago

Diversify is a Slack bot meant to help businesses track and measure diversity efforts in their company, with plans to add reporting functionality in the future.

39
11 months ago

Strands is building a platform to help brands measure the effectiveness of their Social Media Marketing.

39
5 months ago

A tool that helps CMOs and agencies measure and track the ROI of their digital efforts on social media.

38
10 months ago

A startup that wants to provide a way to measure the performance of your website using a cloud-based analytics platform that works across multiple devices.

35
2 months ago

A startup that makes it easy to measure ROI on a variety of digital advertising mediums.

33
4 months ago

A software company that helps manufacturers streamline quality control measures and create a more engaging, transparent and effective product development process.

30
5 months ago

This startup is looking to help companies measure the ROI of their new products, and is building tools to monitor user activity and make predictions.

27
4 months ago

A social media analytics platform that tracks the performance of social media campaigns. The software helps brand managers measure the success of their social media efforts, and is integrated with Facebook and Instagram.

27
4 months ago

A startup that connects consumer-facing brands to events, and helps them plan, execute, and measure.

26
4 months ago

A wearable sensor that measures glucose, blood pressure, and heart rate, and is controlled by an app. The startup has priced the product at $6.99, and promised to ship by the end of 2016.

25
21 days ago

A new product that focuses on the efficiency of healthcare. The idea is that healthcare is the new oil, and that the health of a population should be measured and managed like any other critical infrastructure.

25
15 days ago

The company is developing a new method for evaluating software developers, called “digital profiling”, that uses an algorithm that takes real-time data from a developer’s social media feed to measure their software development skills.

24
3 months ago

A SaaS platform that helps banks comply with international banking regulations. The platform helps banks manage all the different regulations that banks are required to follow, like anti-money laundering measures and know-your-customer policies.

23
1 month ago

A startup launching in November that wants to help surgeons predict outcomes better, with a device that can measure the levels of certain substances within the body and feed it back to the surgeons.

23
5 months ago

A wearable that can measure, analyze and monitor your health and fitness.

22
3 months ago

This startup is building a tool for e-commerce businesses to better measure their employees’ engagement. The startup is currently in B2B and B2C trials with the goal of launching a pilot for B2C by the end of the year.

22
14 days ago

A startup that helps consumers decide which products to buy based on how much their friends have bought in the past. The company is targeting the consumer packaged goods (CPG) industry, looking to create a tool that lets companies measure the sales impact of their social media and e-mail campaigns.

20
2 months ago

This startup originally was a B2B company that helps companies measure ROI of their marketing. It recently pivoted to consumer-facing, and is now building a tool that let’s users track how brands are performing in their social media presences.

16
2 months ago

A company that is building a tool that tracks and measures the quality of the network that you’re on to see how it affects your internet experience, and inform your internet provider. It’s aimed at business subscribers, though the company says they will eventually offer a free version for individuals.

15
2 months ago

A social platform that lets users measure their own productivity, with a focus on business productivity.

13
3 years ago

Idea: A B2B company meant to help businesses measure the effectiveness of their digital ads — by tracking and analyzing their landing page performance.

6
3 years ago

A tool for measuring and tracking performance on social media. The startup wants to help social media managers measure the impact of their efforts, and get a better sense of which tweets are performing well.

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