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Approach Startup Ideas



2 years ago

SITU is building a messaging app to help people connect with their local government. It’s meant to make government more approachable and transparent to the public.

3,552
2 years ago

Merkle is an AI-driven search engine that helps you find the best way to spend your money based on the things you’ve bought in the past. They’re based on a “Netflix for shopping” approach.

231
1 year ago

Take a multi-pronged approach to recruiting, matching a candidate with multiple companies, and then helping them understand the role they’re interviewing for.

177
7 months ago

A startup that makes a program that alerts you when your car is approaching a toll booth.

171
2 years ago

A new way of looking at the way people travel, with a mobile-first approach. The company is piloting in a few markets in the US.

140
2 years ago

A 3D-printed eyewear company that’s looking to disrupt the eyewear industry with a direct-to-consumer approach.

136
2 years ago

This startup takes a unique approach to the software industry, building a platform to help customers manage their accounting.

133
1 year ago

This startup is building a new approach to accounting where companies can be both the “source” and “destination” of revenue, for the purpose of calculating tax liabilities.

133
2 years ago

The startup’s unique approach to the problem of finding a G Suite admin. It employs a screener algorithm to automate the process of hiring a G Suite admin.

132
2 years ago

A wearable sensor that helps detect motion and alert you when someone is approaching your home.

131
1 year ago

Another startup focused on helping people manage their money and expenses. It aims to be a more personal approach to budgeting and money management.

128
2 years ago

A system for managing and tracking IT systems for distributed teams, using an event-driven approach.

127
2 years ago

The idea is to redefine the way people think of and approach real estate as a place to live. The company plans to use marketing, design, and data to help people make smarter choices about their homes.

126
2 years ago

Does marketing automation for Indian startups with product-market fit, using a data-driven approach to help them optimize their marketing.

125
2 years ago

An online marketplace that has a very different approach to selling than Amazon or eBay. The startup focuses on selling unique items and brands, and is based on a marketplace model that is increasingly popular in China.

124
2 years ago

A tool for large companies who want to take a more strategic approach to their marketing spend.

123
2 years ago

A startup for startups looking to grow internationally. It’s a more self-serve approach than other startups, but the founders believe that they can provide the best service for a given price.

122
2 years ago

A cloud-based approach to testing software

121
2 years ago

This startup is building a better way to find local services. The company is taking a data-driven approach to finding services for residents in a given city and helping them find what they are looking for.

121
2 years ago

A startup that helps companies track and manage their energy usage through a holistic approach, rather than through a series of individual utilities.

117
1 year ago

Taking a modern approach to the marketing automation software that companies use to manage their Facebook posts.

116
1 year ago

This startup aims to bring a more human-centric approach to home security, offering a combination of a smart lock, a door sensor, and a camera.

115
2 years ago

Building another approach to the collaborative editing app. The company is trying to get away from the “slowly evolving” nature of the current products.

113
2 years ago

A platform that lets families, friends, and neighbors connect, find, and support each other for their mental health issues, using a big data approach to help the right people at the right time. Through its platform, Bensound plans to provide a virtual space where people can post their symptoms, get support, and connect with each other. The platform reaps the insights provided by the data from all the posts to offer people with mental health issues the most personalized, accurate diagnosis possible.

113
2 years ago

A company that helps people hunt for and find the right home for them. The B2B business takes a more detailed look into the details of a home’s design and location, while the B2C service takes a more granular approach to the home’s amenities and location.

110
2 years ago

A “new, modern approach to commerce” that aims to serve the needs of B2B companies by giving them a single, unified interface to manage all their sales and marketing. They’re focused on helping B2B companies improve their sales and marketing, and currently have clients in the financial services space.

108
2 years ago

The startup is developing a personalized learning platform that connects students with academic experts, helping them identify their strengths and weaknesses and to improve their grades. In a space that typically focuses on grades, the startup is looking to provide a holistic approach to learning.

108
2 years ago

Sphere is a new approach to online education based on the idea that online education is too expensive for many students and doesn’t provide high enough quality instruction. Sphere offers a free, high-quality education to anyone in the world.

108
2 years ago

This startup wants to bring a more collaborative approach to online education. Classcraft is building a platform where you can teach someone programming, where you’re accountable to them.

104
2 years ago

A platform that helps people create “e-vites” for any event. The company’s founders have approached companies like Slack and Apple about integrating the company’s service into their products.

104
1 year ago

This startup has an app that helps people save for retirement. It’s a tool for people who haven’t had the time to prepare for retirement, but who are now approaching it.

104
1 year ago

A startup providing a “more human” approach to marketing automation, using AI to help marketers find marketing strategies that are tailored specifically to their customers.

101
2 years ago

A B2B company that provides a “social-first” approach to business, simplifying the process of team collaboration and business communications.

99
1 year ago

A startup that’s taking a data-driven approach to building a model of who people are and what they like. They say that if you know who you are, you’ll be able to reach more people.

95
1 year ago

Blackbox is building a user dashboard for the design and operations of data centers, taking a “security first” approach to the process.

92
2 years ago

A process control startup that enables companies to monitor and control processes that don’t have sensors. It’s a more accurate way of gauging process performance than the traditional approach of sending a technician to the site.

91
2 years ago

A tech company focused on helping startups and entrepreneurs increase retention of new hires through a data-driven approach.

91
2 years ago

Combining the ease with which inter-city carpooling apps like UberPool and Lyft Line can be found with a new approach to making the rides more affordable, by adding a personal concierge to the ride to help with navigation, scheduling and other tasks.

89
2 years ago

An AI-enabled accounting platform for the travel and hospitality industries. This startup is taking a hybrid approach, using AI to make the process more efficient, and also manually coding the interface so it’s more intuitive.

89
1 year ago

The company is taking a best-of-breed approach to the B2B market. They’re creating a SaaS solution that allows companies to collect and organize customer data, then use it to make better product decisions.

85
11 months ago

A new approach to translation with machine learning.

85
2 years ago

A company that provides “next-generation” insurance solutions to companies with higher liability risks. The company’s approach is a bit atypical, as they say they’re not “selling” insurance, but rather “managing” the risk of the company. The startup says they’re already working with more than a dozen clients with plans to expand to 20 more before the end of 2019.

83
1 year ago

A company that builds a way to observe and track the movement of people in real time through a smartphone application. It’s a way to keep celebrities safe at festivals and other events. The founders say they’ve already been approached by several celebrities to use their product.

83
9 months ago

The startup offers a new approach to workplace performance reviews: a behavior based feedback system that rewards positive actions and punishes negative ones.

83
2 years ago

The company takes an “Uber for Home” approach. The startup’s app helps homeowners find and book handyman, electrician, and handywoman services.

82
2 years ago

A platform for workers to manage their time. The startup wants to bring a more systematic approach to time management.

82
2 years ago

Taking a more “on-demand” approach to healthcare than traditional apps, with a goal of reducing cost and improving outcomes

82
1 year ago

A startup for professional foreign exchange (forex) traders. The startup wants to disrupt the industry’s outdated, fragmented approach to trading, and provide a platform for trading 24/7.

80
2 years ago

 A funding platform where a company can take a “drip” approach to fundraising, instead of a full-on “spray”. It allows a company to get funding without all the hassle of pitching, negotiating, and offering equity, while still getting the full equity portion.

79
1 year ago

A digital banking platform for Puerto Rico, bringing a mobile-first approach to the island.

79
1 year ago

A software that uses a data-driven approach to help identify potential drivers of consumer sentiment.

79
2 years ago

A startup that wants to bring a “hybrid” approach to the online dating market, focusing on creating a community for people to find dates on the platform, but also connecting them with people they know in real life.

74
2 years ago

A platform that engages users with content that’s relevant to them, whether they’re fans of an artist or a topic they’re researching. It’s a software-based approach to human curation.

72
20 days ago

A product that helps companies find the right employee for a job before they even start their application. The product is currently in private beta, with a full launch approaching.

65
1 year ago

A startup that wants to make HR more human. They are a HR startup that tries to replace the impersonal nature of HR with a more human approach.

64
1 year ago

The engineers behind this startup are using a “data-driven” approach to build a better email marketing platform. The company’s CEO says that email marketing is better than ever.

63
1 year ago

A tool for audio signal processing that can help vocalists learn new notes faster, with a similar approach to techniques used in speech therapy.

62
1 year ago

A company that helps get you a loan from a bank or credit union. The startup uses a crowdsourced approach to identify customers who are in need of a loan, and then gets them in touch with a lender.

61
6 months ago

Taking a very different approach to the app idea, Crowdbucks is a crowdsourcing app for business owners that wants to help them get funded, with a credit card-based payment system and payment feature.

60
1 year ago

The following startups were selected because of their unique and innovative approaches to building businesses.

59
1 year ago

This startup is building an on-demand platform for insurance brokers to compare rates and buy/sell policies, allowing them to integrate the service into their phone apps. The company is taking a partnership approach to selling to brokers.

58
11 months ago

Uptime is a software company that helps IT teams monitor and fix their network equipment. The startup takes a “no-cost, no-hassle” approach to fixing all kinds of problems, fixing everything from broken routers to server backups.

58
1 year ago

A startup that takes a more direct approach to protecting users from phishing and fraud. It’s a standalone app that can be installed on any website or app for a few dollars a month.

56
1 year ago

A cloud-to-cloud storage company. It’s a hybrid approach that combines the power of disk-based storage with the speed and reliability of cloud-based storage.

56
1 year ago

A tool for managing your online marketing that’s based on an approach called CAPTCHA.

55
1 year ago

A company that makes home security systems that can be monitored from anywhere. It takes a user-friendly approach to things like dummies, cameras, and sensors to make a security system feel like a home.

55
1 year ago

An education-focused startup that takes a simple approach to teaching kids to code.

54
1 year ago

A team of cyclists who want to take a different approach to a dating app.

53
1 year ago

A startup that helps companies with talent acquisition and retention. The company employs a “holistic” approach to recruiting and retention, with tools for companies to evaluate candidates, share a common language and culture, and establish a graduated hierarchy for managers.

53
1 year ago

A tool for those who are on the fence about leaving their job to go on the job market, with tools to help them prepare for interviews, work on their resume, and define the kind of job they’re looking for. They are approaching companies and are set to launch the beta version of the product in the summer.

51
1 year ago

The startup has a novel approach to tackling the problem of a lack of transparency in the oil industry. It’s a tool that allows users to track the source of their oil, and take it from there.

51
2 months ago

 LendUp is a peer-to-peer lending marketplace where people can lend money to their friends, family, or other people they know. It’s similar to sites like Lending Club and Prosper, but the startup is taking a different approach to the funding. It’s aiming to let people lend money to their friends and family, and the loans aren’t paid back until the borrower has used them to buy something.

51
1 year ago

This is a startup that helps design products for their specific needs, rather than trying to use “one-size-fits-all” approach.

50
1 year ago

A new approach to software development that promises to help companies deploy code faster and cut costs.

49
1 year ago

A startup aimed at teaching people how to code, taking a different approach than the usual “watch a video, then start coding” method. The idea is to have the app do a lot of the work for you, by offering a series of “interactive exercises” to get you coding.

49
1 year ago

A startup that wants to use a combination of machine learning and AI to help you better manage your health data. The startup is looking to take a similar approach to a product they previously released, the AmpedSense wearable device.

49
9 months ago

The startup takes the same approach to building digital products as it does to physical products. They build with CAD software to create a 3D digital prototype to test out product concepts and validate that it works as expected.

49
7 months ago

This startup aims to make it easier for people to buy high-quality, custom-designed and custom-made wedding rings. The company wants to disrupt the traditional diamond industry and take a day-to-day approach to helping couples design their rings.

49
1 year ago

A collaboration platform for physicians in the US. The startup is looking to deliver new drugs to cancer patients and offer new approaches to cancer treatment.

48
9 months ago

A next-gen social network, started by a former Facebook employee. The platform has a focus on privacy and autonomy, a stark contrast to Facebook’s approach which values a vibrant social community.

47
1 year ago

A company that uses a personalized approach to help a person change a habit by writing a custom program to help an individual cut down on a certain behavior.

46
5 months ago

A new approach to recruiting that uses an algorithm to find the best fit potential candidates. People are paid to do a “job test” of the candidate and rate it on a scale of 1-10. They match the rate with the candidate’s skills and interests and offer a job.

46
2 years ago

A business designed to help musicians market their music and manage it across the web. It’s a unique approach, but the founders say that they’re already working with over 150 artists.

45
1 month ago

A tool for journalists to research and report on influential people. The startup is also looking for a way to approach “digital discovery” for these subjects, which it says is a significant problem.

43
8 months ago

A startup that helps more users finish their workouts by offering a more personalized approach to telling you how hard to work out.

42
1 year ago

A platform that leverages a “social network” of local restaurants to help you find what’s nearby with a “localist” approach.

40
10 months ago

A workflow management app that helps engineers work across multiple applications, like Slack. The startup aims to give engineers control over the process of adding new workflows, which they can use across different apps. This is an interesting approach to automation since it involves both a central application and a decentralized set of workflow rules.

40
1 year ago

A startup for restaurants that aims to bring a more local, community-focused approach to the restaurant business. The startup is looking to help restaurants manage their operations through a system of bots and a more community-oriented approach.

38
18 days ago

A startup that wants to build the system to manage US military-funded humanitarian aid to the world. The company wants to build a “Google for relief”, building a system where donations come in a bottom-up approach and then the money can be distributed to the people in need.

38
6 months ago

 “We’re using a data-driven approach to help people find the right careers. We’ve found that a lot of people are not finding the right job for them.”

37
8 months ago

A game that helps kids learn English. The startup is promoting English learning by playing games with kids, but the game is not a game in the traditional sense. The startup is building a game that uses a gamified approach to help users learn English.

36
9 months ago

This startup is focused on helping teachers find the right school for their kids. The company says most parents are using apps like Zillow and Homeschool Planet to find their kids the right school. However, they point out that these apps have a lot of limitations, like not being able to help parents find everything from the school’s name to the school’s PTA or its approach to discipline.

35
7 months ago

A new approach to the financial industry using a mobile app. The startup wants to help companies get paid faster.

35
7 months ago

A free, open-source software application that helps people protect and manage their digital assets with a consent-based approach. The tool allows users to provide explicit consent before they let their data be used.

35
4 months ago

A portfolio manager for the modern market. Opporto is a startup that wants to take a more active approach to portfolio management, cutting out the “passive” aspect of asset allocation and focusing on the more active management of portfolios. The startup aims to make money by charging a percentage of the assets in an investor’s portfolio, based on how they’re managed.

34
4 months ago

A hardware startup that takes a radically different approach to computer security. Rather than trying to block malware, the company says it can help protect against it by learning to predict what types of attacks are likely. It’s meant to work with mobile devices, and has a deal with Facebook to “secure” the social network’s billion users.

34
2 years ago

Idea: A job search app for college students and recent grads in the US It takes a gamified approach, with a focus on making the process of finding a job more fun

33
11 months ago

A startup that wants to help colleges and universities adopt a more student-centered approach to their curriculum.

32
5 months ago

A startup that hopes to make retail experiences more personalized, rather than having a one-size-fits-all approach. The startup is building a tool that lets retailers track their customers’ buying habits and turn them into recommendations automatically.

31
25 days ago

“[A]s one of the largest and most comprehensive digital marketing agencies in India, we’re all about solving problems for businesses and brands,” the company wrote on their website. “We approach each engagement in an equally hands-on and consultative manner, bringing in a unique blend of experience and expertise. We’re building on a solid foundation built by our founding team and have a great culture, which is what sets us apart from our peers in the industry.”

31
3 months ago

A car-sharing startup that’s taking a novel approach to car sharing, via a subscription model.

28
3 months ago

A startup that helps startups find reliable legal and accounting advice, taking a different approach to the digital consulting space.

28
8 months ago

The company is building a new approach to collection and analysis of data that builds on the vision of the Internet of Things, connecting devices in the real world to the cloud for analysis and control.

27
2 months ago

A startup that builds software that helps small businesses or entrepreneurs manage their finances, combining the power of analytics with a customer-focused approach.

27
4 months ago

An email service for businesses with a more direct approach to customer service. It’s available for free, and offers a number of features including customer support, sales tracking, and analytics.

26
2 months ago

A startup that wants to help online merchants better understand the sales and purchases of their customers. Through a data-driven approach to marketing, they can provide meaningful and targeted messages that help a customer move forward.

22
2 years ago

Idea: A startup that’s building a tool for online tutoring, but its focus is on the digital-first approach it’s taking: the startup sees the future of education as a lot more digital, and so it’s building a teaching platform that works with students’ tablets and phones.

21
4 months ago

“We’re taking a page out of the mobile-first approach and looking at the entire customer lifecycle. We’re starting with the customer funnel and and the transaction cycle.”

21
4 months ago

It’s a design firm that takes a humanist approach to product. It’s clients include the New York Times, News Corp, and the New York City Department of Education. Clients include the New York City Department of Education and the New York City Department of Education

11
2 days ago

A new approach to teaching math and science to elementary school students. It’s a gamified platform that connects teachers with millions of interested students via game play.

10


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