7 months ago
As of 2017, China’s biggest internet companies are Tencent, WeChat, Weibo, and Baidu. These companies have all been spending heavily on Facebook and Instagram ads, which have grown rapidly in the region. For example, WeChat spent $6.5 billion on ads in 2018 and Baidu spent $3.6 billion. Top global brands are also spending heavily on Chinese social media. For example, Coca-Cola has spent $2.2 billion on WeChat ads since February 2018.